TAG Welcomes New Executive Director Christina Cabral

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The Board of Directors is delighted to welcome and introduce Christina Cabral as the new Executive Director of TAG Houston. Her career—oriented to public service and community relations, management, and marketing—fits well with TAG’s mission of improving regional mobility by advocating for transportation infrastructure funding, building a coalition of transportation stakeholders, and finding innovative solutions to mobility challenges. You will soon meet Christina in-person as our new leader; meantime, we are pleased to share her background.

Christina has worked in all levels of government, including the Texas House of Representatives, City of Houston, Pentagon, and the White House. She first moved to Houston to assume the position of Community and Government Affairs Director for the Wedge Group. She later joined Bill White’s campaign for Mayor of Houston as Director of Latino Outreach.

Christina served as the Director of Boards and Commissions for the City of Houston in the Office of the Mayor. She was responsible for appointments to approximately 1,200 positions. In addition, she oversaw Mayor Bill White’s Hispanic Advisory Board as well as creating an internship program to provide local college students hands-on experience in public service.

Following her government career, she was recruited by Walmart as part of their executive management training program, overseeing the daily operation and business strategy for a multi-million-dollar retail market. She also served on the Wal-Mart Statewide Charitable Committee.

Christina spent the past decade at AT&T serving as the senior marketing manager across several business channels. Her projects included overseeing the launch of the Cricket Wireless acquisition in three major Texas cities, execution of a national bilingual direct mail and digital campaign, and overseeing sales and marketing for retail stores. Most recently, she led a local AT&T pilot program around community engagement in the Latino market that resulted in partnerships with Harris Health and several local small businesses. 

Christina learned from her parents at an early age the importance of volunteering and giving back to the community. She has been active on several Houston boards, including Buffalo Bayou Partnership, Citizens in Schools, Girls Inc, Texas Lyceum, and various political campaigns. Most recently she has been active with AT&T Employee Resource groups and local neighborhood groups. Awards over the years include 100 Hispanic Women in Leadership, Outstanding Young Houstonian by the Houston Junior Chamber of Commerce, AT&T High Impact Award, and numerous Top Sales and Marketing Awards.

A native Texan, Christina Cabral attended the University of Texas at Austin, earning a degree in Communication with a minor in Spanish. We’re elated to have her on board.

Please join TAG in welcoming Christina!

Contact email: Christina.Cabral@taghouston.org

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